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When You Pay Attention to the Obvious, the Obvious Is No Longer That Obvious

When you pay attention to the obvious, the obvious is no longer that obvious - Did you get that??

Think about a cup of coffee. We drink it every day, but how often do we truly savour it? When you take a moment to notice the aroma, the warmth in your hands, and the way the flavours dance on your tongue, that cup of coffee transforms from a routine caffeine fix into a delightful experience. It's in these small moments that we find surprising richness and unexpected joy.


We often overlook the simple, everyday things that surround us. These "obvious" elements blend into the background, becoming almost invisible. Yet, when we pause and focus on them, they reveal a complexity and depth we hadn't noticed before.


In business, the same principle applies. We might overlook the mundane tasks or the small interactions, dismissing them as obvious and insignificant. However, when we pay close attention, we uncover opportunities for improvement and innovation. A simple conversation with a customer can reveal insights that lead to breakthrough ideas. Analysing a routine process might uncover inefficiencies we can streamline.


When there is something that you really want – you pay for it. So start by paying attention – it costs you nothing and it can be the best gift you give yourself and your business. A gift of insights, inspiration and opportunities.


So, take a moment today to notice the obvious. Share below what you discover.

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P.S. I specialise in identifying opportunities that may be right in front of you but are easily overlooked. So, if you want to transform these "obvious" elements into powerful drivers of success – lets chat (use the ‘Let’s chat’ link at the top of my profile to schedule our chat).




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